YEAR
2026
YEAR
2026
ABOUT THE PROJECT
A personal campaign concept for Byneta’s Lip Oil, where color is reimagined as a craving. Translated through taste, texture, and lifestyle.
CLIENT
BYNETA
YEAR
2026
SERVICES
Photography, Creative Direction, Set Design, Social & Content
(01) THE FOUNDATION
THE SEARCH
Understanding the lifestyle behind the product, exploring scent, daily rituals, and the sensory cues that shape each shade.
THE IDEA
Positioning the Lip Oils as part of everyday rituals, where each shade reflects a different mood, from rich indulgence to soft, nourishing care.
(02) THE IDENTITY
VISUAL LANGUAGE
Clean, luminous compositions with glossy, tactile textures.
A visual language that feels glamorous, yet accessible and effortless.
COLOR PALETTE
Deep chocolate browns alongside soft pinks and milky tones, contrasted with cool metallic finishes.
The contrast creates a dialogue between richness and lightness, indulgence and clarity.
(03) THE STRATEGY
THE AUDIENCE
For those who value soft glow and effortless beauty as part of their everyday routine. With a balance of simplicity and subtle glamour.
THE VALUES
Glowy / Sensory / Effortless - the anchors that shaped everything from visual tone to material and lifestyle direction.
ART DIRECTION
Close-up compositions focus on liquid movement, reflections, and surface tension, capturing the product within immersive, tactile environments.
Clean lighting and precise styling balance the richness, creating images that feel both polished and immediate.
SET & MATERIAL
Coffee, chocolate, and creamy elements are used as active materials rather than background, allowing the product to blend into the scene and become part of its texture.
(04) THE RESULT
OUTCOME
Moving beyond beauty into worlds of taste, texture, and scent, driven by craving. A tactile visual world that transforms Lip Oil into a glamorous, indulgent everyday ritual.
