YEAR
2025
YEAR
2025
ABOUT THE PROJECT
Smart School is the largest education software company in Israel, in daily use by thousands of institutions.
The project focused on a full rebranding of the platform, introducing a fresh visual identity, a redesigned logo, and a system of custom illustrations and animations.
CLIENT
SMART SCHOOL
YEAR
2025
SERVICES
Brand Identity, Graphic design, Illustration & Animation
(01) THE FOUNDATION
THE SEARCH
The existing platform lacked a distinct visual language and emotional connection. Functional, yet visually minimal and impersonal.
The challenge was to create a cohesive identity that would resonate with a wide audience while enhancing usability and engagement.
THE IDEA
The goal was to transform the digital learning experience into something more accessible, engaging, and human. By introducing character-driven illustrations and a more vibrant visual system, the platform becomes intuitive, friendly, and enjoyable to interact with.
OLD
NEW
(02) THE IDENTITY
VISUAL LANGUAGE
A playful and approachable illustration style that creates a sense of familiarity, guidance, and personality.
The existing logo was also refined into a more modern form, aligning with the illustration style and reinforcing a cohesive and contemporary visual identity.
COLOR PALETTE
A refreshed palette of bold, youthful colors, designed to energize the interface while maintaining clarity and usability.
The colors add warmth and vibrancy, supporting a positive and engaging learning environment.
(03) THE STRATEGY
THE AUDIENCE
Educators, students, and parents. A diverse user base with varying needs, all interacting within a shared system on a daily basis.
THE VALUES
Accessibility, clarity, and positivity. The visual identity was designed to simplify complexity, reduce friction, and create a welcoming, supportive digital space.
(04) THE RESULT
OUTCOME
An elevated product experience that feels more human, approachable, and inviting. Balancing clarity with personality to make the platform both efficient and enjoyable to use.
