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YEAR
2025
YEAR
2025
ABOUT THE PROJECT
Juicy Finds – a spring campaign for JOJO, a German fashion and lifestyle brand, celebrating love and passion for fashion, quality and design. Energetic, colorful, free-spirited, joyful and sexy.
CLIENT
JOJO
YEAR
2025
SERVICES
Photography, Creative Direction, Video Editing
CREATIVE DIRECTION
VISUAL LANGUAGE
A vibrant, fruit-inspired visual world built around a palette of yellow, red, and orange. Expressing freshness, warmth, and energy through color, texture, and movement.
ART DIRECTION
A concept-led direction where fashion and fruit intertwine. Each film pairs a single fruit with its matching look. Creating a bold dialogue between styling, color, and mood. Bold, evocative, and full of attitude
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